Web Design Pricing: How Much Does Website Design Cost in South Africa 2022?

How much does website design cost in South Africa?

Web Design Pricing – The average cost for designing a website in South Africa ranges from R1000 to more than R100,000.

Several factors impact the price of web design includes website style, size, purpose, functionality or features.

If you thinking of design a new website or redesigning a website what should your company spend on web design in South Africa in 2021? and what does the services include?

Already want a custom web design quote? Give our team a call at 071 545 5541, or contact us online to discover what our talented team of web designers can do for you.

If you want to learn more before requesting a quotation, just keep reading!\

Lets jump into it!

Small Business

Small businesses usually require less complex sites, with web design costs ranging from R1000 to R15,000.

Medium-Sized Business

Medium-Sized Businesses their needs vary, with web design prices range from R15,000 to R50,000.

Enterprise-Level Company

Larger companies often require more advanced websites, which can cost R50,000 to R100,000+

1. Basic web design (R1000 to R15,000)

Suitable for small businesses

A basic web design services costs between R1000 to R15,000 in South Africa. It provides your business with a simple, yet effective website suitable to your brand and company goals.

If you’re a small business or startup, basic web design offers a cost-effective option. It provides your company with a credible, user-friendly site that can start driving purchases, quote requests, phone calls, and more.

2. Intermediate web design (R15,000 to R50,000)

Suitable for mid-sized businesses

Pricing for mid-sized web design costs between R15,000 to R50,000. It provides your business with a well-designed, performance-driven website. It often includes additional features, like a custom Content Management System (CMS), or copywriting, to meet your company’s unique needs.

If you’re a small-to-midsize business (SMB) or enterprise, an intermediate web design offers an ideal solution. It also gives your company the means to advance its other digital marketing strategies.

3. Advanced web design (R50,000 to 100,000+)

Suitable for Enterprise-Level businesses

An advanced web design costs between R50,000 to R100,000+ in South Africa. It provides your business with a custom, cutting-edge website. This web design tier can feature several add-on services, like database integration, ecommerce functionality, custom CMS, and more.

If you’re an enterprise or large business, advanced web design offers a solution that matches your company’s size. It also maximizes your conversion rate and return on investment (ROI), which is critical in your competitive market.

As you can tell, the size of your company often determines your web design costs.

Just because you purchase a basic web design package, however, doesn’t mean you’re receiving a lower-performing website. Instead, you’re buying a site that correlates to your size, needs, and goals, versus paying for features that you don’t need.

What determines Web Design Pricing in 2021?

With the price ranging from — R1000 to more than R100,000 — it’s ok to wonder what determines the cost of web design in South Africa in 2021. By understanding the numbers behind web design, you can create an accurate budget for your company and site.

Below we list what goes into producing a professional web design.

1. Size(R1000 - R15000)

The size of your website plays a significant role in web design pricing.

If you’re looking to create a larger site, you can expect to pay more for web design services. It requires more time and work to develop, build, and launch a big website with advanced capabilities like those needed for eCommerce stores. Again a small bakkie contractor website does not need much functionality compared to listed large construction company.

In most cases, agencies define the size of your website by the number of pages. For instance, at Nsly Digital, we have packages based on number of pages required.

the following are some of cost break down for number of pages:

1 to 10 pages costs between R1000 to R5000
10 to 50 pages costs between R5000 to R9000
50 to 150 pages costs between R9000 to R15000
150 to 250 pages costs between R15000 to R20000

If you require more than 250 pages most designers can provide custom quote.

2. SEO (R2000 to R15,000)

If you’re partnering with a full-service digital marketing agency for your web design, they probably offer SEO services, which you can bundle with web design to ensure that you create a stunning website will also rank on Google for targeted keywords. Some agencies include not only SEO but also a placement guarantee – if they do not rank they pay your back, more read below.

What is a placement guarantee?

It guarantees that your website will rank on the first page of search results for a designated keyword. For example, if your site appeared on the first page of search results for the keyword, “Web Hosting South Africa” that would meet your placement guarantee.

In most cases, agencies offer a placement guarantee for a select number of keywords. They also limit the placement guarantee to keywords with a certain amount of search results. For instance, the placement guarantee may only apply to keywords that generate one million search results.

That doesn’t mean these keywords aren’t as valuable — they are and can make a tremendous difference in your company’s weekly sales and leads. Plus, they’re easier to rank for in search results. That can help your web design budget do more for your business in both the short- and long-term.

3. Responsive design (R2000 to R25,000)

With more than 50 percent of the world’s Internet traffic coming from mobile devices, it’s essential that your website features a mobile-friendly or responsive web design. If not, your company risks losing valuable customers and credibility.

With responsive or dynamic design, you’re developing one website. It adapts to every device, which makes viewing your site on phones, tablets, and desktops seamless. As a result, responsive design costs R3000, on average.

Why? A mobile-friendly site improves the opinion of more than 60 percent of users. It also makes almost 70 percent of users more likely to become your customer. Those are users you don’t want to lose to a competitor — so invest in a mobile-friendly design.

If you think about your clients, you may also find that many of them turn to their mobile devices when searching for your business. When someone’s window breaks, for example, they may turn to their phone (rather than booting up their computer) to find and call a glass repairing company.

In this scenario, it’s high-priority for an glass company web design to be responsive.

How much does a mobile-friendly design cost, though?

If you want to create a mobile-friendly website that’s separate from your desktop version, it can cost between R3000 to R25,000. There is a cost-effective alternative to this option.

4. Copywriting (R90 to R600 per page)

Another factor that affects your web design costs? Copywriting.

Depending on your digital marketing strategy, as well as budget, your company may use your agency’s copywriting services for your webpages. If you do, it’s wise to partner with a full-service digital marketing agency like Nsly Digital Pretoria Web Design Company that offers more than just web design services.

A full-service agency can provide optimized copy that captures your brand, product features, and unique selling points. What is optimized copy, though? It’s content that targets keywords relevant to your business and target audience.

For example, if someone wants to purchase web hosting, they may search for, “web hosting South Africa” This search example features the keyword, “web hosting South Africa,” which you can target on your product page for web hosting South Africa.

If you’re unfamiliar with optimizing content for search engine optimization (SEO) — like in the previous example — then it’s worth paying for site copywriting. With this service, you can maximize the performance of your website, as well as your ROI.

How does copywriting impact your web design pricing, though?

While the cost of copywriting varies, you can expect to pay around R600 per webpage. If you’re an ecommerce store, product pages generally cost around R60 per page — ecommerce product pages have a lower price due to their shorter word count.

5. Style (R2000 to R25,000)

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

For example, if you’re a luxury jewellery company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, a plumbing contractor’s web design may feature a more laidback, yet professional design with a focus on trust.

In most cases, that tends to cost more due to the amount of design and labour required.

No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.

How much does web design cost when it comes to style, though?

It depends on the web design company.

For example, our prices for a specific web design style range from R3000 to R25,000. Other agencies include the cost of styling your site in their base prices.

In some cases, that can result in higher web design costs. That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.

6. Features or Functionality (R1000 to R25,000 per feature)

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

In most cases, that tends to cost more due to the amount of design and labour required.

How much does web design cost when it comes to style, though?

It depends on the web design company.

For example, our prices for a specific web design style range from R3000 to R25,000. Other agencies include the cost of styling your site in their base prices.

7. Purpose of Your Website(R3000 - R100 000+)

What is the purpose of your website?

A small sized construction company can pay around R1000 – R3500 for a basic website that suite his/her needs, while a construction marketplace can pay from R20 000 – R100 000 to develop the platform. While a large enterprise can pay from R30 000 to R100 000 for developing an advanced website that for one help to improve the buying process of their clients, integrates with backend systems and has advanced automation.

So the purpose of the website plays a huge role too when determining the cost of a website in South Africa.

8. Money-back guarantee (Priceless)

Research a few web design agencies, and you’ll discover that many offer money-back guarantees. With a money-back guarantee, your company receives a refund if you’re not satisfied with your newly designed website.

In most cases, money-back guarantees expire after a set period.

A money-back guarantee doesn’t cost your company a thing. For a web design company, a money-back guarantee provides them with a unique selling point. It’s also a statement on their client satisfaction rate.

Nsly Digital, for example, offers a money-back guarantee with its web design services — and we’ve been in business for more than 15 years. We also maintain a client recommendation score that’s 388 percent higher than the industry average, demonstrating that we make your happiness a priority.

For the best experience, choose an agency that offers a money-back guarantee. It ensures your company’s happy with your website, as well as prevents your business from wasting money on a site you don’t like.

Web design pricing from Nsly Digital

At Nsly Digital, we offer several web design services, including:

Website design

Our website design services provide your business with a website customized to your business and goals. We also ensure your site offers the best user experience possible, helping your company maximize its conversions and revenue.

Packages start from R3000 for small business up to R100 000+ for more complex web development requirements.

Landing page design

Our landing page design services provide your business with a performance-driven landing page. We research your market, learn your business, and test your new landing pages. Our drive results in a landing page that encourages users to stay and connect with your company.

Website redesign

Our website redesign services provide your business with a revamped, modern website tailored to your company. We conduct an in-depth audit of your site before developing a redesign project plan that not only modernizes your site but also improves your UX.